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Words below from Christine Scaman regarding our new joint venture which I wholeheartedly endorse. We hope you will join us!Fashion Forward

You sit down to go through your email today and find what appears to be a newsletter. You scroll down to find pictures of blouses in the colours and shapes that suit you better than any others could.

In this email, each image would include some commentary to help you understand why the particular colours and shapes are so flattering for you. Next time you shop, your eyes would be able to seek out those designs, or similar ones that follow the same formula.

In the open ocean of retail, you have a plan. You carry the thumbnail images in your head guiding what to choose, how to venture, and where to stop. While browsing, you recognize the items that you would have purchased a week ago, with a smile of relief for knowing your better choices today.

Three months later, another email will arrive to show you how to buy dress styles that are most becoming to your body in colours that look beautiful next to yours. Three months later, it will be winter coats. You would begin to see what the items have in common, noticing the consistencies that run through each of your newsletters. As you begin transforming your wardrobe, you might notice that your overall image becomes much clearer with even small adjustments when colours and lines work together.

Not only that, since the pictures are linked to the retail sites, you would gather a selection of stores and designers that could serve you best. More of your time, attention, and money would flow in directions that help you to truly look and feel better.

We women want to navigate a shopping mall successfully to look creative at the office and still appear professional. We desire to express health and happiness in our appearance and still be taken seriously at a party. We wish for an appearance that speaks of elegance and style whatever our personal definition of those might be, authentic to our unique selves rather than looking like everyone else.

Our clothes and jewelry can be extensions of that self, being true to our extrinsic colours, lines, and shapes, with the elements of intrinsic individuality that add excitement. Together, a woman and her apparel can bring out the absolute best in each other.

 Fashion Backward

All consumers need easy access to education and resources for shopping from a personal menu of Best Choices in the 21st Century shopping arena. Advice that is outdated, geared to flatter 20 year olds, either impossible to find or too common to suit more than a narrow percentage, is not helpful.

If the woman leaves the image consulting service looking costumed for a part in on Broadway, unpredictable and eccentric, old-fashioned in some odd way that was never a style in any era, or too mystified by the system to direct her own shopping decisions, she has not been served as well as possible.

The direction of fashion is presently in reverse.

The process of fashion begins with clothing manufacturers and media that apply colours or styles to every woman indiscriminately to sell as much as possible before the trend dies out. We see the rise and fall of certain colours and styles, which, in reality, are truly flattering to a very narrow group of people, those that sell magazines.

The wasted money is one problem. Our larger concern is the loss of self-esteem that accumulates over many years of feeling that we don't fit into a mold. Though every body is perfectly proportioned, we can feel doubt about ourselves. In time, a belief settles in that wherever we differ from models and a mannequin is a flaw.

Nothing of the sort is remotely true. We are, each one of us, the mold that fashion should be retrofitted to.

Signature/STYLE

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Signature/STYLE is a cooperative project between Rachel Nachmias and I. We will go shopping with your colours and image type in mind, assembling a collage of your most becoming selections from everyday retailers into a newsletter that will arrive every three months. Items from the fashion world will be featured, explained, and linked to direct you to colours and styles that you wear better than any other colouring or body type.

To give you a sense of what to expect, for the past few months, we have pinned examples of the 12 Seasons' colours in combination with the 10 image archetypes (IA) to the Shopping for Your Season and Style board at Pinterest. The pins were chosen mostly from runways and lookbooks. The Signature/STYLE newsletter will contain real items available for purchase from the stores many of us visit often.

There will be 20 different versions of Signature/STYLE, for the 20 possible Season and Archetype combinations. Each will focus on one of the 4 True Seasons, as Spring, Summer, Autumn, and Winter, and one of the 5 IAs, as Dramatic (D), Natural (N), Classic (C), Romantic (R), and Gamine (G), including its Yin and Yang variations (see Rachel’s' recent article here explaining IA.

For every Season and Archetype pair, the Neutral Seasons and Ying/Yang variations of the IA will be presented in the same newsletter. This will allow you to compare your colours and lines with those of immediate neighbours to fine-tune your application of these concepts within your own palette and archetype.

A Light Summer woman whose IA is YangRomantic (YangR) will subscribe to the Summer/Romantic newsletters. In every issue, she will find her best self in clothing, along with comparisons to how her True and Soft Summer sisters would dress, and a YinRomantic's adaptation of similar garments.

A Dark Autumn YangNatural will subscribe to Autumn/Natural.

A True Winter Dramatic will find her customized, personalized fashion review in the Winter/Dramatic issues.

We agree that appearance improves substantially by simply knowing which of the 4 True Season groups and 5 Archetype options is yours. Even if you know Summer of some kind and Natural, you will learn so much, shop with renewed confidence, dramatically elevate your wardrobe, and skyrocket your appearance.

The Layout

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The issue will begin with an image like the one above, to feature a relevant article from our sites, a beautiful cosmetic product, or any other information that would have value to your Season and Style.

Following that will be the Product section, seen below, presenting nine garments with text describing the reasons for their inclusion. This example issue features sleeveless blouses for the True, Light, and Soft Summer woman of either YinGamine or YangGamine (YinG and YangG) archetypes, with explanations as to which woman wears the item best and why.

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Each issue will have a theme. The first issue looks at warm weather and lightweight dresses. Another one might be about pant legs. Who wears straight leg? Who wears bootcut? How wide is the bootcut for each body type that wears it? What's the best colour in jeans or your better-than-black for other occasions?

Next time, it might be bathing suits. Which style flatters your body best and inherently understands where and how to define your waist? A True Winter YinR might express herself slightly differently in colour and style than a Dark Winter YinR. We'll show you how each woman wears her own design best.

One day, you will find beautiful dress styles that seem to know intuitively how you want your clothing to fit. There really are items in every fashion category that have been adjusted to minimize or eliminate the problems you find over and over with mass-market or trending styles.

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The pictures from this example issue show the newsletter divided in sections. Of course, it will be merged into one piece when your email arrives. You can see the issue in its entirety here on the site itself.

Subscription

Issues will arrive quarterly.   They will be responsive to all common computers, browsers, and mobile devices.

Cost is US$35.99 for 12 months (4 issues).

A one year commitment is required. Whenever you subscribe in a given year, you will receive all the issues from that year. Subscriptions begin 12 months from the sign-up date. The first issue includes Summer 2014 (now), Fall 2014, Winter 2014, and Spring 2015.

Sign up is done in this way. When you visit Signature/STYLE, you will see a Subscribe link at the top left corner of the screen. Once the page opens,  by clicking on the image of the newsletter, a box will open to select your Season and IA groups from two separate drop-down menus. Then click ADD TO CART. A box will open asking for the email address of the recipient. You can subscribe for as many versions as you wish at US$35.99 each.

Once you have completed your selections, click on the cart icon at the upper right. A payment screen will open asking for your payment information and email address. It looks similar to the PayPal screens, but this payment is equally secure and powered by Stripe. You can complete the order and be returned to Signature/STYLE. You will receive an order confirmation email.

The first issue will arrive within 48 hours of sign up, beginning with Sunday, August 17.

If you subscribe between issues, you receive the previous three issues from that year within two days. The remaining issues of the subscription are sent as soon as they are released.

Which Season? Which Archetype?

If Christine were to categorize herself 10 years ago, she would have incorrectly chosen Autumn and Natural. In truth, she is Winter and Classic. We understand how difficult it is to know ourselves. Books and online education only take you so far. Sometimes, you need expert help.

Your best bet is to begin with a correct and thorough personal colour analysis (PCA). You can find a directory of highly trained analysts working with the carefully calibrated 12 Blueprints drapes, here in the Directory on this site and at Your Natural Design here. This service cannot be performed accurately from photographs.

Rachel can do personal Image Analysis (PIA) accurately online. You can find that information here.

Due to the highly complex nature of analyzing someone's image archetype, I have decided not to publicly release a quiz for the foreseeable future. This is for everyone's benefit, because an incorrect type is of no use to you. If you wish to find out more about how I type, I encourage you to join my facebook group, Best Dressed Academy.

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Contact

You can email us at e.signature.style@gmail.com

The website is http://signature-style.squarespace.com

Disclaimers

Determining colour accurately online is impossible for faces and quite challenging for clothing. As everyone knows who has shopped online, the colours in the images may be different than the real garment. Please do remember that if you purchase, items are returnable.

We have been surprised at how quickly stores are out of stock in various items. Should your item be no longer available when you receive your newsletter, take advantage of the learning opportunity. One day, that item will reappear and you won't miss it.

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