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I know, I know. It's a pain in the ass. It comes off when you eat, and in a ring on your cup and you have to reapply like 626378494 times a day, or else face the life-sucking dryness of something that wears all day.

Just hear me out.

I hear a lot of style gurus talk this way about high heels, or occasionally lingerie and hosiery. And those things can absolutely give you that spring in your step, that sly smile, that confidence of being a powerful woman of style.

But lipstick is so much more than just that. Because the RIGHT shade of lipstick doesn't just make you feel like a badass. The RIGHT shade of lipstick ignites the natural beauty and fire in your eyes and seduces the viewer's eye into them.

And when someone looks into your eyes, they feel the full force of your being and truly SEE you. And when someone truly sees you, they are ready to hear you, and you command respect before you've even said a word.

Fucking MAGIC.

So my question is, do you know YOUR shade?