Thanks for stopping by!
I have a feeling I know why you’re here.
You’re dreaming about what life would be like if you could stop wasting time, money, and energy on your clothes and create a wardrobe you feel comfortable and confident wearing.
Spending way too much on clothes you never wear, or hate wearing
On page 6 of “I hate my wardrobe. What do I do?” on google
Determined to make a change but have no clue where to start or what direction you need to go in, or what even looks good on you
How do I know this? Because that used to be me too.
My name is Rachel.
Otherwise known as the Fashion Fairy Godmother.
And for most of my life, I hated my wardrobe.
I hated my body.
And even though I loved clothes, I hated how most of them made me feel when I put them on.
I didn’t know how to dress my body or find what worked on me. And it made me miserable.
I was miserable because:
I was afraid of anyone actually being able to see my body shape under my clothes
I thought I needed to lose a ton of weight before I could have the style I wanted
No matter what I did, getting dressed in the morning was always drama
I felt constantly self conscious in my clothes, which made even joyful special occasions feel like torture, not to mention everyday life.
Sound familiar to you?
If so, then you probably also know what it feels like to:
Attempt a capsule wardrobe, buy all the components, and end up just as unhappy, but a little bit poorer
Buy 800 lipsticks looking for that one magical color that will make you look healthy and vibrant, to no avail
Spend 3 days trying to pack for a 3 day trip
Feel so frustrated with shopping that you put it off to the last possible minute and end up being forced to buy something you don’t even want just to not be naked
Trust me...I know how it feels.
One summer while reading a favorite blog at the time, I got sucked down a rabbit hole of following links.
And I discovered a whole new world:
Where I didn’t have to eat under 1000 calories and spend hours on the treadmill every day to have the style I wanted
Where dressing for my body and finding clothes that flattered me became intuitive and obvious
Where going over to my wardrobe and throwing something on that looks stylish and pulled together could be truly effortless
Where it became possible to feel comfortable and confident enough in my clothes to stop fixating on them and enjoy my life
So I took a leap of faith, and jumped.
Since ditching the latest trends, style icons, and prefab wardrobe plans, I’ve…
Cultivated a wardrobe that works for me, not only because I actually like the clothes I have, but because wearing them makes me feel good.
Been able to spend thousands less on my wardrobe, own far fewer clothes, and be better dressed and feel better in my own skin for every occasion than I did when I had an overstuffed wardrobe I spent a small fortune on.
Stopped hating my body and blaming it for my failure to have the style I wanted
Been comfortable enough in my own skin to live bigger and bolder than ever before, including appearing on tv, in magazine spreads, and publishing two best sellers. I know now that my wardrobe will never hold me back again. Whatever challenges I may face, I know that feeling confident in how I look will be the easy part.
Now it’s my personal mission to help other women finally figure out what clothes work for them so they can stop wasting time, money, and energy and feel comfortable and confident in their clothes.
I want to help YOU curate the perfect wardrobe for you, so that you can feel and look your best and take worrying about your wardrobe off of your plate for good.
It’s time to make a change and:
Build the wardrobe of your dreams - one that works as a cohesive whole and on your body effortlessly
Tap into your true potential and show up in the world as the best version of yourself
Invest in your wardrobe and in yourself and see massive returns
Curate a wardrobe that truly excites you and that you want to wake up and wear
STOP letting self consciousness in your clothes get in the way of the life you want to lead
But let’s slow down. I know you’re also:
Scared about trying the 100th new thing when nothing has worked in the past
Unsure if your wardrobe goals are actually attainable
Nervous to discover you’ve definitely wasted money in the past
Worried you’re just never going to be good at this style stuff
Terrified that people will judge you for investing in yourself
Fearful that you’ll put time, money and effort into trying something new and end up looking ridiculous
That’s why I’m here to help.
I’m here not only to help you understand what you need to do in order to achieve the style you desire, but also to help you find your inner stylist and know exactly what’s right for you. Together, we will put you on a path to help you look and feel great and take worrying about your wardrobe of your plate for good.
How I help comes from a place of:
I empower you to be in the driver’s seat of your wardrobe and to dig deep within to discover what it is you want your wardrobe to be. We will work together to create an overarching vision for your wardrobe, and to take exact steps to actually achieve that vision. Yes, I will tell you in no uncertain words my professional opinion, but more importantly, you will learn how to confidently make your own informed decisions about your appearance and your wardrobe, and never have to rely on me or anyone else to tell you what to wear again.
Art & Design Principles
I’m not just another diva stylist who thinks everyone should wear whatever I like, and I won’t be just shoving clothes in your face and shouting “yaaas queen!” until you buy them. As a Parsons educated fashion designer and certified 12 Blueprints color analyst, I have not only received an education in style through the lens of formal art and design principles, but I have also spent thousands upon thousands of hours applying those principles to the wardrobes and lives of hundreds of women. The feedback I give you will be based on the principles of aesthetic harmony and the science of how humans see (i.e. things that are measurable and repeatable), not my personal taste, judgement about your body, or what’s trending this season.
Fashion and style is one of the greatest sources of pleasure and joy I know, and I’m known for my infectious enthusiasm, so even if you’ve never cared much beyond not being naked or if just thinking about having to try things on in a dressing room gives you the cold sweats, I know we’re going to have a good time. This isn’t a reality tv makeover, so I won’t be ripping your precious nightie from middle school out of your hands while you collapse in tears in front of a 360 degree mirror in unflattering lighting. Instead, you’ll be able to enjoy exploring your style and discovering what’s possible, knowing that you’re in a bowling alley with the bumpers on and that I’ve got your back should you wander off course.
Imagine where you could be in exactly 12 months from today.
Often times we overestimate what we can achieve in a month, but underestimate how much can change in a year. If you want to finally create massive change in your life, now is your chance.
So if you KNOW you are on the edge of change and are ready to take the leap, then let’s talk! I’d love to have a conversation with you about where you are and where you want to go, so that I can suggest the best path forward for you, whether that be working with me, or something else.